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Client Value Programme

Developing client relationships more consistently across the firm

The Client Value Programme is a six-month in-firm programme, designed around action from the start. It helps more of the right people create, develop and grow the client relationships that shape the firm's growth, profitability and future value.

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It is tailored to your firm. The programme structure, content and focus reflect what the firm is trying to achieve, the stage it is at, and what the Value Creation Review surfaced about where to focus. For some firms, the programme begins with a consulting phase: developing the tools and guidance that give the learning its practical foundation. For others, that work happens alongside the programme itself.

Who we work with

The programme works with people across the firm, with each cohort focused on what is most relevant to their role and stage.

Firm leaders:

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Setting direction, creating the right conditions and staying close to progress throughout.

Partners and their teams:​

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Developing the conversations, relationships and opportunities that grow the right work.

The next generation:​

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Building the skills, confidence and behaviours that will define what the firm becomes.

How it works

Everything in the programme connects to the work already in front of participants: the clients, opportunities and conversations they are dealing with. The time they invest is spent on that work, with structure and support that builds the skills and behaviours that improve how they develop client relationships over time.

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Applied learning, peer learning and group coaching are built into the programme because they are how learning becomes practice. People work alongside colleagues, apply what they are learning in their work with clients, and share what that produced. The rhythm builds accountability and sustained progress.

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The programme covers both existing client relationships and new business development: how to grow what the firm already has, and how to approach new opportunities more effectively.

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Leadership check-ins and progress reviews keep the programme connected to what the firm is trying to achieve, so that progress inside the programme is showing up inside the firm and with clients.

What you leave with

Firms that have been through the programme have opened new advisory conversations, grown fees from existing clients and developed a pipeline of new opportunities. Those outcomes come from more of the right people developing client relationships, with the structure and capability to do so more consistently across the firm.

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At the end of six months, the firm has a more consistent approach and a group of people who have put it into practice in real situations. Your leadership team has a grounded view of what is working and what may still need attention.

Programme methods

The way we support your programme depends on what your firm is trying to achieve. Here are some of the ways we do that.

Applied learning 

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Learning connected directly to the firm's objectives and real client conversations, developing the skills, behaviours and focus that improve how people engage with clients and prospects.

Group coaching​

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A structured, confidential space where participants work through live challenges, build self-awareness and develop the judgement to make better decisions and lead more effectively across the firm

Mastermind​

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Structured peer learning that builds the skills and commitment to win more of the right work, deepen existing client relationships and open conversations that could happen more consistently across the firm.

Consulting​

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Practical tools and guidance developed specifically for the firm, giving the programme a foundation that people can apply directly in their work with clients and prospects, shaped around what the evidence shows.

What often follows

For firms that want to build on what the programme started, the Ongoing Value Creation Partnership provides sustained support: reviewing progress, involving new cohorts and adapting the approach as the firm's priorities develop.

Treena Clarke, Harbinson Mulholland Chartered Accountants

"Our commitment is to develop our people continuously. The Practice Edge team delivered a highly impactful programme for our fee earners and their managers. The work focused on engaging with prospects and developing new opportunities with existing clients, including practical workshops to improve our commercial outreach and proposals. Feedback from our team was excellent."
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