Why We Exist
How it began
Jonathan Lancaster founded Practice Edge after more than two decades on both sides of the client relationship, competing for and winning high-value work as an advisor and evaluating professional services as a buyer.
A consistent pattern across the professions prompted deeper research, which he developed in collaboration with Jim Irving, an experienced business leader and mentor.
What we found
Two things stood out. Most firms competed in similar ways, leading with their credentials, expertise and track record, and looked much the same as their competitors. In firms where people did build valuable client relationships, what made that possible rarely extended beyond those individuals or became part of how the firm worked. The opportunity was to change that.
What we built
We built Practice Edge to address both. We focus on helping firms compete more effectively for the right work, and on developing how they build client relationships more consistently across the firm. That means working with firm leaders, with partners and their client-facing teams, and with the next generation of leaders who will shape what the firm becomes.