Why We Exist
How it began
Jonathan Lancaster set up the business that became Practice Edge in 2016, drawing on substantial experience of winning work in competitive and regulated environments.
In 2020, while looking for a new accountant for the business, he noticed a pattern. He explored it further through research and interviews across the professions, and found it was widespread.
What we found
Two things stood out. Most firms competed in similar ways, leading with their credentials, expertise and track record, and looked much the same as their competitors. In firms where people did build valuable client relationships, what made that possible rarely extended beyond those individuals or became part of how the firm worked. The opportunity was to change that.
What we built
We built Practice Edge to address both. We focus on helping firms compete more effectively for the right work, and on developing how they build client relationships more consistently across the firm. That means working with firm leaders, with partners and their client-facing teams, and with the next generation of leaders who will shape what the firm becomes.