Applied Learning

Applied Learning turns knowledge into action. Each workshop focuses on practical skills that help professionals lead more effective client conversations, strengthen relationships, and deliver tangible results.

Sessions are designed for busy firms and professionals who want to improve performance in a structured, engaging way. Whether delivered as part of your Mastermind or Group Coaching programmes or as standalone modules, the emphasis is on real challenges, shared learning and clear outcomes.

We work closely with your leadership team to align each workshop with your strategy and objectives, so participants gain relevant insights, apply them immediately, and see measurable improvements.

How it works

Workshops are highly practical and discussion-based. Participants learn through short inputs, live examples and small-group reflection. Sessions are typically 1.5 to 3.5 hours and can be delivered in person or online.

Each topic is supported by practical frameworks, follow-up actions, and optional coaching to make sure learning transfers into day-to-day results.

Groups are intentionally kept small to foster active participation and peer learning in a supportive and professional environment.

Examples of Applied Learning topics

The following Applied learning topics are among the most popular sessions we’ve delivered with firms in the UK, Ireland, and internationally. They are not a fixed list. We often co-design workshops with clients to support their strategic priorities, team objectives and individual learning needs. If you’d like to discuss how we can tailor sessions to help your firm’s goals, we’d be happy to explore ideas with you.

Lead More Valuable Client Conversations

Learn how to lead client discussions that go beyond technical requirements. You’ll bring insight and perspective that help clients make sense of their situation, guide the conversation naturally and bring value that positions you as a trusted advisor.

A professional having a valuable client conversation

Grow Client Value and Impact

Find new ways to create more value in your existing client relationships. You’ll strengthen trust, identify opportunities that align with your clients’ goals, and deliver results that make a lasting difference for your clients and your firm.

Professionals leaning on their strengths in their communications with colleagues and clients

Use Your Strengths to Stand Out

Identify and communicate what makes you and your firm distinctive. You’ll use strengths-based tools to understand individual and team capabilities and express your value naturally in conversations that attract the right clients and support lasting relationships.

Professional using coaching skills for more effective interactions with clients and prospects

Develop Coaching Skills for Better Results

Build skill in how you ask questions, listen and guide others. You’ll learn how to create deeper understanding in conversations, explore what sits beneath the surface and strengthen relationships built on trust and shared insight.

A professional having more effective interactions with clients and prospects to win more of the right work.

Win More of the Right Clients

Take a strategic, insight-led approach to client engagement and development. You’ll work with marketing and colleagues to identify valuable clients where your firm can make a meaningful impact, start purposeful conversations and build a flow of the right opportunities.

A professional having more effective meetings with his colleagues and clients

Make Client Meetings More Effective

Learn how to plan and lead client meetings that deliver real progress. You’ll bring structure to your discussions, explore broader value with clients and agree next steps that create shared commitment and momentum.

A professional having more confident client conversations about value and pricing

Talk About Value and Pricing with Confidence

Develop confidence in how you discuss value and pricing with clients. You’ll learn to link fees to outcomes, highlight the wider impact of your work and build open, trust-based conversations.

A professional pitching with clarity and impact

Pitch with Strategy and Impact

Learn how to design and deliver persuasive pitches that increase your chances of success in competitive situations. You’ll apply principles from neuroscience, the science of persuasion and real-world experience to connect with stakeholders, influencers and decision-makers with both political and economic impact.

Practical details and next steps

Format: 1.5 to 3.5 hour interactive workshops, in-person or online

Group size: Typically 6 to 16 participants for effective collaboration and learning

Integration: Available as standalone sessions or within Mastermind and Group Coaching programmes

Follow-up: Optional Action Learning or coaching sessions to embed progress

If you’d like to explore how Applied Learning could support your firm, click the below to enquire.

We only take on a small number of new firms at a time so each partnership gets the attention it deserves.

Register your interest to start a conversation about your priorities and fit for the next intake.

Michael Black, Chartered Accountant, Experienced CFO | Chairman

"The pressures on all the professions – and at every level – are
greater today than ever and growing the client base very
challenging. Competition, societal and economic changes are
growing. Practice Edge brings serious experience, the highest
credentials and professional processes and standards to help
grow the top line of the business."