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Value Creation Review

A grounded view of where your firm creates value, and what is getting in the way

The Value Creation Review is for firm leaders who want to move from a general sense that something needs to change to a more specific understanding of where, and what to do about it. We look across the commercial, operational, leadership and cultural dimensions that shape how the firm creates and develops value, giving a fuller picture of where the firm stands.


It is a focused engagement for Managing Partners and their leadership teams. We work with you directly throughout.

How we look at the firm

The review covers the four areas that together shape how a professional services firm creates and develops value. Depending on where the firm is and what the initial conversations surface, the work may span all four or focus on one or two.

Commercial performance

Revenue, pricing, profitability and pipeline

Client experience

How work is won and grown, and how clients experience the firm

Leadership and culture

What supports progress and what gets in the way

Supporting processes

The processes that support what is possible across the other areas

What's involved

We begin with an initial session with your leadership team to understand your priorities, what you are already seeing, and where the firm is under most pressure. From there, we gather focused evidence from inside the firm through a tailored mix of interviews, group discussion and structured review. We look at how the firm wins and grows the right work, how it prices and manages profitability, how client development happens across different levels, and the leadership and cultural factors that shape whether those things are likely to change.

We also look outward. Through structured conversations with clients and buyers, we find out how the firm is actually experienced, what they value that may not be recognised internally, and where the firm is not getting as much from existing relationships as it could. We look at the real reasons behind work won and lost, from the buyer's perspective, and often where the most significant gaps and opportunities tend to sit. We then bring the findings to a session with your leadership team, working through what the evidence is showing and agreeing where to focus.

Everything shared during the review is handled with professional discretion. We do not attribute individual responses without permission, and we share findings only with the firm's leadership. The work follows professional research standards throughout.

What you leave with

Not a static report. A structured account of what the review found, what your leadership team agreed on, and the reasoning behind where to focus. It is a working reference — a picture of the firm at this point in time — that informs the conversations, decisions and direction that follow. It can be revisited and built on as priorities develop.

What often follows

For most firms, the Value Creation Review leads into the Client Value Programme, developing client relationship capability more consistently across the firm. For others, what emerges might point to a different path.

Alexandra Verezemskaya, Head of Member Support, PKF Global

"Jonathan brought a practical perspective informed by direct experience of competing for and winning business, as well as working with other accounting firms on similar challenges. He worked closely with our team and drew on feedback coming through from member firms, rather than applying a one-size-fits-all approach.

The outcome was a practical framework and supporting guidance that our firms can actually use. It supports persuasive proposals, effective cross-border collaboration, and a considered approach to client conversations. The response from firms so far has been very positive."
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