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  • Writer's pictureJonathan Lancaster

Episode #1 - How to Differentiate Your Firm in a Competitive Market

How to Differentiate Your Firm With Jim Irving


You can watch or listen the full interview via the links below:

I am pleased to be joined in this episode by Practice Edge Co-Founder Jim Irving to explore "How to Differentiate Your Firm in a Competitive Market". We discuss some of our research findings and ideas to help professional services firms stand out from the crowd and grow more valuable client relationships.

Jim is the author of the Amazon bestseller, the B2B Selling Guidebook and the B2B Leaders Guidebook. For the past four decades, he has had a highly successful career rising from trainee to senior executive roles for some of the worlds largest software companies. During that time, he managed large corporate sales and business development teams to help improve performance and results.

For access to The Practice Edge Scorecard, go to

For more about Jim Irving and his publishing work, go to


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