About Us
Professional services firms face significant challenges in today's fiercely competitive digital landscape.
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At Practice Edge, our approach is co-created through partnerships with professional firms. With decades of real-world experience, industry research, and keen insights, Practice Edge has empowered advisors to excel in the competitive environment, deliver exceptional client value, and achieve unparalleled growth.
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Through close collaboration, we've developed a talent-nurturing approach that equips fee earners with the skills, know-how, and support needed to succeed, whether pitching for new business or strategically engaging with clients.
How it Began
Our Co-Founders Jonathan Lancaster and Jim Irving crossed paths for the first time in 2009 at Bluechip Technologies, where Jim assumed the CEO role. With prior success in the corporate world, Jim was expanding his expertise to start-ups and smaller enterprises. Concurrently, Jonathan leveraged his experience to assist technology companies and consulting firms in driving revenue growth and navigating increasingly complex commercial challenges.
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As their careers diverged from Bluechip, the bond between Jim and Jonathan strengthened. Jim transitioned into working with various start-ups, authored three bestselling books, and led international sales training initiatives. Meanwhile, Jonathan supported one of the UK's fastest-growing enterprise software companies, leading teams in the innovation process and developing minimal viable products to address healthcare and public service delivery challenges. In 2016, Jonathan established his coaching and consulting practice, focusing on supporting client-facing teams to differentiate their services and drive revenue growth.
The Dawn of a New Era
Navigating through their respective business environments, Jonathan and Jim started witnessing a shared observation - a pressing, unfulfilled need and an escalating challenge within the professional services sector. This insight sparked a collaboration in early 2020, where they conducted comprehensive interviews across professional services and undertook an exhaustive secondary research process.
Their in-depth dialogues with industry frontrunners - some of whom are now their advisors - paved the way for Jonathan and Jim to shape a compelling proposition. After investing countless hours and intense dedication into their shared vision, they launched Practice Edge.