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  • Writer's pictureJonathan Lancaster

Unleashing Your Differentiated Value

Updated: Jun 8, 2023


Your Differentiated Value.


Through our personal journey and experiences supporting clients, we have discovered the transformative power of effectively communicating differentiated value messages.


In this article, we aim to share our insights from real-world experiences and shed light on how embracing your strengths, crafting an authentic value message, aligning personal values, and utilising some assessment tools can unlock your potential.


We intend to provide inspiration and show how these practices have worked for us and our clients, individually and in group settings. Additionally, we recognise the power of expert facilitation in supporting this learning experience to improve results.


"By sharing how your strengths, experiences, and accomplishments can address challenges and contribute to the goals of others, you can differentiate yourself effectively".

1. Embrace Your Strengths:

From our own experiences and those of our clients, we have found that taking the time to reflect on your unique qualities and understanding how they set you apart can be a game-changer. Embracing your strengths allows you to bring a distinct value proposition to your interactions and endeavours. Tools like StrengthsScope and StrengthsFinder can offer valuable insights to help uncover and leverage your strengths effectively.


2. Craft an Authentic Value Message:

Crafting an authentic value message is a powerful way to create lasting impressions and forge meaningful connections. Drawing from our experiences, we have witnessed the importance of aligning your value message with your personal values and the needs of your target audience. By sharing how your strengths, experiences, and accomplishments can address challenges and contribute to the goals of others, you can differentiate yourself effectively. Remember, your message should be concise, impactful, and aligned with your authentic self.


3. Align Personal Values for Authenticity:

It is a given that authenticity is critical in communicating our differentiated value. From our experience, we have seen the significance of personal values in shaping authentic and impactful messages. When your personal values align with your actions and the statements you convey, your communication is genuine and more likely to resonate with others. Consider using tools like the Barrett's Personal Values Assessment to gain further clarity and alignment in your personal values, which can create a solid foundation for differentiation.


4. Utilise Personality Assessment Tools:

In addition to uncovering strengths and our values, personality assessment tools can provide valuable insights into our unique qualities and preferences. Hogan and Lumina Spark are two such tools that offer comprehensive assessments of personality traits and behaviours. Hogan's assessments provide a deep understanding of personality dynamics and their impact on performance. At the same time, Lumina Spark reveals your whole personality, providing a unique portrait of who you are. These assessments increase self-awareness, highlight hidden potential, and provide practical actions for improved communication, teamwork, and leadership. Incorporating these tools into your personal development journey can further enhance your ability to communicate differentiated value.


Conclusion

Through our work and personal experience, we have seen the remarkable impact of unleashing differentiated value to win new business and grow the client base. Embracing your unique strengths, crafting an authentic value message, aligning personal values, and utilising the right assessment tools can be vital steps in your personal and professional growth journey. We recognise the power of engaging in this journey within groups and cross-functional teams, fostering collaborative learning experiences to improve performance.


To discover how we can potentially support you in exploring these concepts further for individuals, groups and cross-functional teams, visit here or contact us.



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